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SHARE THE SUPER

Challenge: Launch the new Fruit & Veggie Fusions fruit cup with a sweepstakes. We created "Share the Super," a contest that encouraged parents to share their child doing what kids do best. We received thousands of entries and dramatically increased Del Monte's Facebook and Instagram followers.

 

CREDITS

Creative Director: Mike Ruiz

Art Director: Ursula Burgess

Copywriter: Tom Hasenfratz

Designer: Alvin Lasmana